You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Food / Beverages.
ANA has found 171 results for you, in 506 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Communications testing: TV commercial Gauntlet "Young man's pint"

A pilot commercial has been produced for 'Gauntlet' which is a new Whitbread beer. To help evaluate this commercial it was exposed to a sample of consumersrepresenting the main target audience. The main purpose of this research was to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
×

Citation

, C. (1973a, March 01). Communications testing: TV commercial Gauntlet "Young man's pint". ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communications-testing-tv-commercial-gauntlet-young-man-s-pint-


Research reports

Qualitative research on Florida Orange Juice

The objectives of this research were to explorepossible developments or new approaches for television advertising of Birds Eye Florida Orange Juice.This was done on the basis of a qualitative study(using groups) of attitudes towards Florida...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1973
×

Citation

, C. (1973a, February 13). Qualitative research on Florida Orange Juice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-florida-orange-juice


Research reports

Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'

The research was required to examine the commercial "Cafe"for Nescafe fine Blend, both as a launch commercialin its own right and as the successor to the first launchcommercial "Hedgecutter". About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
×

Citation

, C. (1973a, February 03). Qualitative research on fine blend commercials 'Hedgecutter' and 'Cafe'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fine-blend-commercials-hedgecutter-and-cafe-


Research reports

New product development: Egg-based drinks

J. Bibby Agriculture Ltd. has been engaged for some months now in a product range development program arising from the concept of egg-based natural fruit juice drinks. Further research has been undertaken to identify potential product propositions or...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
×

Citation

, C. (1973a, February 01). New product development: Egg-based drinks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-development-egg-based-drinks


Research papers

Survey on the problems of transferring a brand from one Western European country to another

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
×

Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another


Research papers

Survey on the problems of transferring a brand from one Western European country to another (German)

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
×

Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another-german-


Research reports

Beer market continuous image survey

The objective of the research was to examine attitudes and images in the beer market which could be used to help provide a fresh basis for designing the Guniness Continuous Image Survey. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1972
×

Citation

, C. (1972a, April 01). Beer market continuous image survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beer-market-continuous-image-survey


Research reports

Qualitative research on a new advertising concept for Toffo

The objectives of the research were to investigate the potential of the 'Mrs. Mackintosh' concept for advertising Toffo. Specific objectives were:a. To assess the credibility of the 'Mrs. Mackintosh' story.b. To assess its perceived relevance to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1971
×

Citation

, C. (1971a, December 01). Qualitative research on a new advertising concept for Toffo. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-advertising-concept-for-toffo


Research reports

Qualitative research on Toffo assorted toffees commercial

T.B. Browne has produced a new 15-seconds television commercial to launch Toffo Assorted Toffees. The objectives of the commercial are to produce consumer awareness of the Toffo Toffee Assortment as a part of the Toffo rangeof products, so that...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1971
×

Citation

, C. (1971a, November 01). Qualitative research on Toffo assorted toffees commercial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-toffo-assorted-toffees-commercial